| CURRENT CATEGORY: Market Research |
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Building For The Market: ''The Facts Are a Matter of Economic Li
by: William R. Smolkin and John A. Hebert
This workbook includes chapter entitled "Understanding Marketing," "Developing A Strategy," and "Prepare A Marketing Plan." It also includes an "Illustrative Case," "Comparative Shopping Form," "Merchandising and Sales Budget," and "Promotion Schedule." 35 pages/PDF.
Regular Retail Price $15.00
Of Related Interest: Build a Successful Sales Program
| NAHB Member Price: |
$13.50 |
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| Non-Member Price: |
$15.00 |
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Consumer Preferences Survey, 2003-2004
by: National Association of Home Builders
Find out how white, African-American, Hispanic, and Asian consumers answered questions about their preferences on home design, layout, products, technology and other features.
Regular Retail Price:$800.00
| NAHB Member Price: |
$800.00 |
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| Non-Member Price: |
$800.00 |
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Consumer Preferences Survey, 2007-2008
by: National Association of Home Builders
Find out how white, African-American, Hispanic, and Asian consumers answered questions about their preferences on home design, layout, products, technology and other features. This book contains a graphic summary of the latest survey findings as well as detailed tables for each of the four sample groups. Results are tabulated by Census regions or divisions, income groups, age groups, and family composition.
Regular Retail Price $1100.00
Of Related Interest: The Cost of Doing Business Study, 2008 Edition
| NAHB Member Price: |
$1000.00 |
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| Non-Member Price: |
$1100.00 |
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Home of the Future
by: NAHB Economics Group
Will new homes in 2015 be significantly different from those being produced today?
Will the coming years bring revolutionary changes to the way homes are designed and built?
What kinds of homes will people prefer in the future, and what will be the impact of socioeconomic and demographic factors? Get the answers you need to design and build homes and communities that will satisfy the need of homebuyers now and into the future. 64 pages/PDF format.
Regular Retail Price $59.95
Of Related Interest: Building Your Home: An Insider's Guide, Second Edition
| NAHB Member Price: |
$39.95 |
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| Non-Member Price: |
$59.95 |
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