BuilderBooks
CURRENT CATEGORY: Market Research

2010 Single Family Builder Compensation Study
by: Economics & Housing Policy Group

The 2010 Single-Family Builder Compensation Study, conducted by the NAHB Economics & Housing Policy Group in June 2010, provides compensation and benefits data for 39 common positions at single-family home building companies. Builders can use results to benchmark what they pay their employees against current industry averages. The study shows average total compensation and the prevalence of benefits offered to each position by geographic region, 2009 dollar volume, number of single-family units started in 2009, and the number of employees on payroll. The study is divided into two sections that present the survey findings from two different perspectives: a broad view comparing average total compensation and benefits across all positions and also a more detailed view of each individual position’s average compensation and benefits.



NAHB Member Price: $29.95 Order now
Non-Member Price: $129.95



Building For The Market: ''The Facts Are a Matter of Economic Li
by: William R. Smolkin and John A. Hebert

This workbook includes chapter entitled "Understanding Marketing," "Developing A Strategy," and "Prepare A Marketing Plan." It also includes an "Illustrative Case," "Comparative Shopping Form," "Merchandising and Sales Budget," and "Promotion Schedule." 35 pages/PDF.


Regular Retail Price $15.00


Of Related Interest: Build a Successful Sales Program

NAHB Member Price: $13.50 Order now
Non-Member Price: $15.00



Consumer Preferences Survey, 2003-2004
by: National Association of Home Builders

Find out how white, African-American, Hispanic, and Asian consumers answered questions about their preferences on home design, layout, products, technology and other features.


Regular Retail Price:$800.00



NAHB Member Price: $800.00 Order now
Non-Member Price: $800.00



Consumer Preferences Survey, 2007-2008
by: National Association of Home Builders

Find out how white, African-American, Hispanic, and Asian consumers answered questions about their preferences on home design, layout, products, technology and other features.


This book contains a graphic summary of the latest survey findings as well as detailed tables for each of the four sample groups. Results are tabulated by Census regions or divisions, income groups, age groups, and family composition.


Regular Retail Price $1100.00


Of Related Interest: The Cost of Doing Business Study, 2008 Edition

NAHB Member Price: $1000.00 Order now
Non-Member Price: $1100.00



Home of the Future
by: NAHB Economics Group

Will new homes in 2015 be significantly different from those being produced today?


Will the coming years bring revolutionary changes to the way homes are designed and built?


What kinds of homes will people prefer in the future, and what will be the impact of socioeconomic and demographic factors?


Get the answers you need to design and build homes and communities that will satisfy the need of homebuyers now and into the future. 64 pages/PDF format.


Regular Retail Price $59.95


Of Related Interest: Building Your Home: An Insider's Guide, Second Edition

NAHB Member Price: $39.95 Order now
Non-Member Price: $59.95