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Casa Y Comunidad: Latino Home and Neighborhood Design

by: Henry G. Cisneros, former Sec. of HUD & John Rosales, Editors

Publisher: BuilderBooks.com®

Pages: 244

Format: Soft cover

Pub. Date: 2006

PLU#: 00232

ISBN#: 978-0-86718-613-0

About This Book:

2007 Benjamin Franklin Silver Medallion Recipient!

Are you prepared? Another 2 million Latino families will enter the housing market by 2010.

This ground-breaking publication takes the first-ever look at the growing and increasingly prosperous Latino community and their housing needs. Casa Y Comunidad: Latino Home and Neighborhood Design helps prepare all segments of the housing industry to truly understand and work with Latinos.

Henry G. Cisneros, former HUD secretary and champion of affordable workforce housing, brings together a dozen contributors—builders, developers, planners, designers, and financiers—who share their expertise and experiences on the challenges and solutions for serving the millions of Latinos who want to own a home.

Full of practical guidelines on Latino culture and family values related to the home and their consumer preferences, Casa Y Comunidad: Latino Home and Neighborhood Design will help you:

• Understand the implications and impact of the swelling U.S. Latino population
• Recognize and overcome the barriers keeping Latino homeownership the lowest of all ethnic groups
• Design homes and plan communities that attract and support the lifestyles of Latinos
• Develop mortgage products and financial services that make sense for Latino home buyers
• Create effective sales and marketing approaches that win you loyal customers and repeat business

A well-balanced and comprehensive resource, Casa Y Comunidad: Latino Home and Neighborhood Design is packed with colorful photos, data, and success stories and provides strategies for reaching and doing business with Latino home buyers.

Sponsored in part by Freddie Mac.

Check out these rave reviews for Casa Y Comunidad: Latino Home and Neighborhood Design.

This is a timely book for the housing industry. The Latino population is emerging as a true economic power in this country and rightfully demanding that builders and lenders address their growing desire for housing. The authors have taken an important step in guiding the industry toward discovering the means to bridge the divide between Latinos and the American dream.–Angelo R. Mozilo, Chairman and CEO, Countrywide Financial Corporation

Latinos are not a niche market but at the core of the entire housing market for years to come. Developers, builders, Realtors, and lenders are advised to heed this book’s findings. Cisneros and Rosales are asking the right questions and illuminating a variety of answers.-Nicholas P. Retsinas, Director, Joint Center for Housing Studies, Harvard University

Henry Cisneros has compiled the most relevant publication on housing and the Hispanic community to date.Casa Y Comunidad clearly expresses the opportunities and nuances in serving the fastest growing major segment of new home buyers in the coming years.-Gary Acosta, Mortgage Banker and Co-Founder, National Association of Hispanic Real Estate Professionals

Home builders across the country are quickly realizing the importance of understanding Latinos and the best methods to market to this important segment of our industry.-David L. Pressly, Jr., President, National Association of Home Builders