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Sweet Success in New Home Sales: Selling Strong in Changing Markets

by: Bill Webb, MIRM

Publisher: BuilderBooks.com®

Pages: 144

Format: Soft-cover

Pub. Date: 2006

PLU#: 00238

ISBN#: 0-86718-618-6

About This Book:

Bill Webb shares his secrets of success in this book—so you can win big with them. Sweet Success in New Home Sales: Selling Strong in Changing Markets focuses on increasing market share, profit margins, and personal incomes in "lean" times. This instructive guide lays out Webb's proven approaches to crafting and delivering sales excellence. He provides you with the most powerful techniques ever devised for selling more homes when competition for buyers heats up.

Builders:   Grab this book. Lead your sales team to capture the sweet profits you deserve. Selling your homes for premium prices will reward you. 

Salespersons:   Earn the big bucks you’ve always wanted. Show your builder you can really persuade customers to buy, and you’ll be set for life. 

Sales Managers:   Learn how to build profit margins and sales velocity at the same time. You’ll be a hero in your company, and your career will soar.

Realtors:    Secure an unfair advantage for yourself. Show builders you sell more homes for higher prices, and you’ll win more listings.

“Bill is dead on the money: Branding works for builders.” —Bill Dudley, President, Carolina Model Home Corporation, Fayetteville, NC, and past president, NAHB’s Building Systems Council

“Read this book, and follow Bill’s principles. You’ll sell more homes and feel better about how you are doing it.” —Jean Ewell, MIRM, CF. Vatterott Real Estate Company, St. Louis, MO, and 2005 president NAHB’s Institute of Residential Marketing

“How to lead your sales team to greatness and personally stay on top of your management game in the 21^st century? Your answers are here.” —Bonnie Alfriend, MIRM, GRI, CRB, Alfriend & Associates, Inc., Pebble Beach, CA

Bill has donated his royalties to the NAHB National Housing Endowment for construction trades training.