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11/16/2009 Marketing Plans a Matter of Survival for Remodelers

Generating more than 600 qualified leads a month, Joaquin Erazo, senior vice president of marketing for Case Design/Remodeling, told remodelers at the Oct. 27 to 30 Remodeling Show in Indianapolis that they need to have a written marketing plan as a matte
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11/16/2009 Marketing to Gen Y: The Do’s, Don’ts and Don’t Bothers

Gen Y kids, those 75 million or so born between the mid-1970s and mid-1990s, have been bombarded with advertising from all sources almost since the day they were born — and as a result, they are numb to the bulk of it.
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11/16/2009 Multifamily to Lag in Slow, Lengthy Housing Recovery

The multifamily sector will lag behind all other housing segments in what is expected to be a slow, lengthy recovery, NAHB Chief Economist David Crowe said during a webinar on the state of multifamily housing last week.
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11/16/2009 NAHB Tax Credit Resources Updated to Drive Home Sales

With the extension and expansion of the home buyer tax credit signed into law by President Obama on Nov. 6, NAHB updated its comprehensive online resources to help the federation promote the two tax credits — an extended $8,000 first-time home buyer tax c
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